The word BUJÓRI in my native language Romanian means peonies. The beauty of the peony flower inspired the expression 'bujori' that we use in Romania to describe a person’s natural complexion blushing with health. It emphasizes an innate personal beauty, the beauty of innocence and passion that radiate on a person’s face.
BUJÓRI was a natural choice to name my company, capturing my view of beauty as a quality that is innate and pure.