PROFILE

 

Skincare should be for skin. Well-being should be for everything.

Physiologically and scientifically aware that the skin is capable and well-equipped to thrive on its own, I recognize the skin as part of a living system – the human body – rather than a static independent structure. BUJORI skincare was built on this foundation with a clear purpose - to interact with the skin as an essential component of skin hygiene - and fully integrated with the skin's biological processes and aptitudes.

Just as the skin is part of a living system, humans are part of another living system - our ecological home, the environment. This intimate association on which our lives depend requires not only recognition, but also action. Tempering our resource-exploitation appetite by designing products and business practices that work with the environment rather than against it, goes beyond successful business plans or personal ambitions. It re-establishes the human-nature symbiosis for biodiversity conservation, re-connecting humanity with nature.

Such journey requires extraordinary imagination, wisdom, and compassion. And it is not mine alone. It is a collective journey that encourages us all to move beyond ideological limitations of consumption, to evolve as a bio-inclusive civilization, and to express and to share beauty for the benefit of all.

 

Simona, founder and CEO