ORIGIN

 

Years before I learned to read and write, my grandparents instilled within me a love of life in all of its forms. The first classrooms I ever entered were my grandparents’ gardens and the nearby forest that spanned centuries vast with botanical wisdom. It was there that I first experienced beauty – colors, scents, shapes, textures, sounds – masterfully joined in organisms that were pulsating with excitement. It was there that I became infinitely curious. It was there that my passions were born.

When passions are genuine, no length of time can extinguish them. It took me three decades of unknowingly nurturing the desire that sculpted BUJÓRI skincare. During this time, I studied, eagerly seeking to become ‘someone’, moved to another continent, and amassed more experiences than I can recount in such a short narrative. Meanwhile, hidden in the shadows of cabinets I kept jars of medicinal plants, some brewing their goodness, while others awaiting their turn. It was this secret atelier that continued to tell me stories, just as my grandmother did when she introduced me to all the botanical wonders.

Passions need more than nurturing to become powerful. They have their own desires - to be appreciated and to be shared. Perhaps you can relate that it takes courage to leap forward into an independent endeavor. But if time cannot extinguish passions, neither can fear. I officially registered BUJÓRI in November 2016 and began perfecting BUJÓRI skincare formulations. Inspired by nature’s way of formulating and using science as a guiding instrument, I formulated the Fielle skincare collection that you can access on BUJÓRI website - four products that wisely harmonize with the skin’s biological structure and functions. Concurrently, the logo, product names, website content, methods, and collaborations meticulously emerged from my hands.

As a revival of passions from the silence of time, BUJÓRI skincare reminds me that beauty is a quality that is innate and pure. May it remind you, too, of the value of your own beauty.

With love and gratitude,

~ Simona